Azzurri specializes in luxury European kitchen, bathroom, and closet designs that are made in the U.S.A.
The company needed help generating leads for their brand-new showroom in Boca Raton, FL as well as leads for phone calls to their current sales learn so they came to BrandStar for professional assistance.
BrandStar began its marketing and branding approach by intergrating the company on BrandStar’s award-winning home-improvement show, Designing Spaces Local Edition. Afterward, BrandStar launched a marketing campaign on Facebook and LinkedIn.
The marketing campaign generated a total of 611 leads and counting. The cost per lead started at $50; however, BrandStar was able to reduce it to under $20. The client started collecting leads on a landing page, and then moved the lead form to Facebook to simplify it for the audience and the client. This change led to the CPL going down.
BrandStar used carousel assets to gain attention and show off the various types of kitchens they can custom create. The client’s cost per clicks also went down from $4 to just $0.73 when changed from the landing page to the Facebook lead form! The campaign was so successful that it has led to the client to expand their kitchen brand into other markets and even reduced their budget by 50% to catch up on leads in April 2021. In continued partnership, Azzurri provided BrandStar with two brand-new, state-of-the-art luxury kitchens for their studio.